Tomorrow's Economy

Per Espen Stoknes is Director of the Center for Green Growth at the European Business School in Norway. His award-winning book What We Think About When We Try Not to Think About Global Warming became the focus of a TED Talk with more than 2.6 million views.

• Foreword by Paul Hawken ixPreface xiiiINTRODUCTION 1PART I RESTOR(Y)ING GROWTH1 YOUR BRAIN ON GROWTH 192 SOWING THE SEEDS OF TOMORROW’S ECONOMY: CREATING HEALTHY GROWTH 453 HOW ECONOMIES ARE TRANSFORMED: THROUGH GRAND WAVES OF INNOVATIONS 65PART II THE GROWTH COMPASS4 SNATCHING WEALTH FROM THE JAWS OF WASTE: GREENING GROWTH 975 TELLING GRAY GROWTH FROM GREEN GROWTH, AND GREEN GROWTH FROM HEALTHY GROWTH 1156 INCLUSIVE GROWTH OR GROWTH ONLY FOR THE LUCKY FEW? 1397 HOW TO KNOW HEALTHY GROWTH WHEN YOU SEE IT 165PART III HOW? GETTING PRACTICALA BRIEF INTRODUCTION TO THE TRIANGULAR SYSTEM 2098 HOW TO REORIENT COMPANIES TOWARD HEALTHY GROWTH 2159 HOW CAN I DO ANYTHING THAT MAKES A DIFFERENCE? 23710 REBUILDING GOVERNMENT: AN ENTREPRENEURIAL, STIMULATING GUARDIAN? 25111 DOES IT ALL ADD UP? FOUR SCENARIOS TO 2050 271Acknowledgments 295Notes 297Further Reading 341Index 347