"The book likely will become the economic bible of the anti-smoking movement because it contains the most serious - and, on many topics, the only serious - anti-smoking economic analysis to date." Regulation "This volume provides an excellent account of the complexities confronting tobacco control policy. It provides a substantial addition to our understanding ... The book contributes significant expertise and knowledge to global tobacco control and is an excellent resource for those involved in public health policy, research and advocacy." Health Policy and Planning, 17 (2)