Thrive to Survive

Formula 1 is a world of giants – global manufacturers, billion-dollar budgets and corporate empires. And then there is Haas.Founded by an American industrialist with a conviction that the old model was broken, Haas entered the most unforgiving championship in motorsport with fewer resources, fewer allies and far less margin for error than its rivals. What followed was a decade defined by audacity, upheaval and survival.Thrive to Survive is the unfiltered story of F1’s smallest team. It is a tale of near-fatal crashes that shook the paddock, of million-dollar sponsorship scandals that threatened to destroy the operation, and of the volatile, headline-making tenure of team principal Guenther Steiner – told here in full for the first time. This is not sanitized; it is the story as it happened.With exclusive chapters from drivers including Oli Bearman, Romain Grosjean and Kevin Magnussen, and current boss Ayao Komatsu, the book brings readers inside the cockpit. Drawing on unprecedented access to internal records, strategy documents, technical data and private correspondence, Thrive to Survive reveals how a modern F1 team actually functions.This is a story of risk. Of reinvention. Of stubborn belief. And of a team that refuses to disappear.