This is Service Design Thinking. Basics - Tools - Cases

Häftad, Engelska, 2014

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking

Produktinformation

Utgivningsdatum2014-02-03
Mått234 x 177 x 31 mm
Vikt872 g
FormatHäftad
SpråkEngelska
Antal sidor380
FörlagBIS Publishers B.V.
ISBN9789063692797

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och ledarskap
Konstböcker inom Kultur
Produktdesign inom Kultur
Affärsstrategi inom Ekonomi och ledarskap
Grafisk design inom Kultur

Marc Stickdorn (Author) Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010, Marc and Jakob published the award-winning book "This is Service Design Thinking". He is a visiting professor at various business and design schools.In 2012, Marc co-founded smaply, a web-based software to visualize personas, stakeholder maps, and customer journey maps. In 2013, he co-founded ExperienceFellow, a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography, he still did not finnish his PhD.Jakob Schneider (Author) Jakob Schneider is a visual designer and consultant. He is partner and creative director of design agency KD1 as well as co-founder and lead designer of startups Smaply and ExperienceFellow. Since 2006, he has worked for brands like VW, Siemens, MetaDesign and Deutsche Telekom. Jakob co-published "This is Service Design Thinking" with Marc Stickdorn in 2010 and speaks at universities, conferences and agencies. Besides his daily agency business, Jakob works on digital tools for Service Designers.