Think Bigger

Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and InnovationIn Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.