Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.

"…his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." — Library Journal"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." — CMSWire“I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess preternatural business abilities. That's why I enjoyed There’s Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." — Boston Business JournalNamed one of "The Next Big Idea Club's April 2025 Must-Read Books""The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." — Publisher's WeeklyAdvance Praise for There's Nothing Like This:"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success—and another one for Kevin Evers for this wonderful book." — Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story.” — Heidi Grant, author, Nine Things Successful People Do Differently"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." — Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know—category disruptor, fearless innovator, visionary leader—and explained her astonishing cultural and economic rise with unprecedented rigor." — Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable

Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.

"…his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." — Library Journal"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." — CMSWire“I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess preternatural business abilities. That's why I enjoyed There’s Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." — Boston Business JournalNamed one of "The Next Big Idea Club's April 2025 Must-Read Books""The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." — Publisher's WeeklyAdvance Praise for There's Nothing Like This:"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success—and another one for Kevin Evers for this wonderful book." — Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story.” — Heidi Grant, author, Nine Things Successful People Do Differently"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." — Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know—category disruptor, fearless innovator, visionary leader—and explained her astonishing cultural and economic rise with unprecedented rigor." — Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable

Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.

"…his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." — Library Journal"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." — CMSWire“I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess preternatural business abilities. That's why I enjoyed There’s Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." — Boston Business JournalNamed one of "The Next Big Idea Club's April 2025 Must-Read Books""The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." — Publisher's WeeklyAdvance Praise for There's Nothing Like This:"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success—and another one for Kevin Evers for this wonderful book." — Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story.” — Heidi Grant, author, Nine Things Successful People Do Differently"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." — Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know—category disruptor, fearless innovator, visionary leader—and explained her astonishing cultural and economic rise with unprecedented rigor." — Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable