Theories of Communication

Armand Mattelart and Michele Matellart both at Universite de Haute-Bretagne, France

• The Social OrganismNew World EmpiricismInformation TheoryThe Cultural Industry, Ideology and PowerPolitical EconomyThe Return of Everyday LifeThe Dominion of Communication

A clear, concise, and coherent introduction to communication theories, allowing students to connect different fields of study to design. While more advanced than what a typical graphic design student would read, it clarifies to students how information gains meaning and shapes interpretation - an essential element of proper visual communication.This book primarily helps resolve the recurring ""what does this have to do with design?"" question by showcasing the interdisciplinary links and providing context into how graphic design is a form of communication that happens to be visual.