Sarah Pink is a Distinguished Professor and Director of the Digital Ethnography Research Centre at RMIT University, Australia, and a Knowledge Foundation Visiting Professor at the Swedish Centre for Applied Cultural Analysis, Halmstad University, Sweden. Vaike Fors is Director of the Swedish Centre for Applied Cultural Analysis, and Associate Professor in Pedagogy at Halmstad University in Sweden. Tom O'Dell is Professor of Ethnology in the Department of Arts and Cultural Sciences at Lund University, Sweden.