Bruce J. Hillman, MD, is the Theodore E. Keats Professor of Radiology and Professor of Public Health Sciences, University of Virginia, and Editor-in-Chief, Journal of the American College of Radiology.Jeff C. Goldmith, PhD, is President of Health Futures, Inc. and Associate Professor of Public Health Sciences, University of Virginia.

• Acknowledgments Introduction: The Sorcerer's Apprentice Chapter 1: The Most Important Physician You'll Never Meet Chapter 2: The Rise of Medical Imaging Chapter 3: Imaging's Leap to Curative Medicine Chapter 4: The Risks of Medical Imaging Examinations Chapter 5. Economic Consequences of Successful Innovation: The Imaging Boom Chapter 6: Digital Pioneers: Globalization and Corporatization Chapter 7: Red in Tooth and Claw - Moral Hazard and the Struggle for Control of Medical Imaging Services Chapter 8: Imaging to Screen for Life-Threatening Diseases - Its Promise and its Problems Chapter 9: The Future of Medical Imaging Chapter 10: Making the Best Use of Imaging's Expansive Toolbox

"...provides fascinating perspectives on the major issues and opportunities to be faced now and in the futureEL.required reading for today's and tomorrow's leaders in Radiology, healthcare policy makers, and medical visionaries." -- Paul E. Berger, MD, Founder and former CEO and Chairman of the Board, NightHawk Radiology Services"...a brilliantly conceived piece of work...reads like a novel but covers topics of interest to the present and the future of healthcare." --Harvey L. Neiman, MD, Executive Director, American College of Radiology"...timely, comprehensive, insightful and critically important...the insights offered will be essential to inform health policies that promote innovation in medical imaging that could make health care both better and cheaper." --Sean Tunis, MD, MSc, Director of the Center for Medical Technology Policy; formerly (until 2005) Chief Medical Officer, Centers for Medicare and Medicaid Services"an extraordinary book... The Radiologist will assume the mantle of the Sorcerer, formulating accurate, evidence-based medical decisions that measure up to society's need for affordable access to valuable and beneficial imaging innovations." --Eric Z. Silfen, MD, Executive Vice President and Chief Medical Officer of Philips Health Care"Their wonderful book chronicles the rise of modern imaging from its ancillary roots to where it is today positioned astride the critical path of care for most diseases and conditions... a transformational story and one worth knowing." --James Thrall, MD, Radiologist-in-Chief, Massachusetts General Hospital"...I would recommend The Sorcerer's Apprentice to physician colleagues interested in learning more about the economic and political implications of medical decisions as well as to nonphysician friends and family members interested in learning more about medical imaging and health care reform." --JAMA