The Regional Multinationals 1
bokomslag The Regional Multinationals
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The Regional Multinationals

Alan M Rugman • Alan M Rugman

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  • 290 sidor
  • 2005
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
  • Författare: Alan M Rugman, Alan M Rugman
  • Format: Inbunden
  • ISBN: 9780521842655
  • Språk: Engelska
  • Antal sidor: 290
  • Utgivningsdatum: 2005-01-03
  • Förlag: Cambridge University Press

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