Gordon Sammut is Associate Professor of Social Psychology at the University of Malta. He has served as the Chief Editor for Methods of Psychological Intervention, The Cambridge Handbook of Social Representations, and Understanding Self and Others. Martin W. Bauer is Professor of Social Psychology at the London School of Economics and a member of Acatech (German Academy of Technical Sciences). He is the former Editor of Public Understanding of Science and investigates common sense, public opinion, and attitudes to novel technological developments.

• 1. Modalities of social influence: preconditions (public sphere) and demarcations (non-violence); Part I. Eternal Resources of Populism: 2. Crowding: contagion and imitation; 3. Leading: directors, dictators and dudes; Part II. Experimental paradigms: 4. Norming and frames of reference; 5. Conforming and converting; 6. Obeying: authority and compliance; 7. Persuading and convincing; Part III. Necessary Extensions: 8. Agenda setting, framing and mass mediation; 9. Designing and resisting artefacts; Part IV. Theoretical Integration: 10. Common sense: normalisation, assimilation and accommodation; 11. Epilogue: theoretical excursions and challenges; References; Index.

'The authors have produced an innovative, well-crafted book that skillfully guides students and experts to gain a deeper and more satisfactory understanding of the transformed nature of social influence in our fast-changing, 21st century world.' Fathali Moghaddam, Professor of Psychology, Georgetown University, and author of Mutual Radicalization