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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
- Format: Pocket/Paperback
- ISBN: 9781107602700
- Språk: Engelska
- Antal sidor: 380
- Utgivningsdatum: 2014-09-15
- Förlag: Cambridge University Press