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Cass R. Sunstein - The Price of Happiness, Inbunden

Inbunden, Engelska, 2026

The Price of Happiness

Behavioral Economics and Willingness to Pay

Av Cass R. Sunstein

619 kr

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Beskrivning
People often 'miswant.' They buy goods that do not make them happy and refuse to buy goods that would make their lives better. In The Price of Happiness, Cass R. Sunstein focuses on people's 'willingness to pay,' which is the foundation for free markets. He argues that willingness to pay deserves respect, and high honors in the annals of history, when buyers know what they are getting. It's when buyers lack information, or suffer from behavioral biases, that they might miswant. Special conundrums also arise when we try to monetize goods we don't normally consider in monetary terms, like pristine areas, human dignity, and social media. Exploring behavioral biases and their effect on human welfare, Sunstein shows how behavioral economics can be used to increase human happiness.
Produktinformation
  • Utgivningsdatum: 2026-08-20
  • Mått: 162 x 235 x 18 mm
  • Vikt: 429 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 200
  • Förlag: Cambridge University Press
  • ISBN: 9781009843652
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Mer information

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs, and after that, he served on the President's Review Board on Intelligence and Communications Technologies and on the Pentagon's Defense Innovation Board. Mr. Sunstein has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy. He has served as an adviser to the Behavioural Insights Team in the United Kingdom.

Recensioner i media

'A deep and insightful exploration of a fundamental economic concept that is widely used and rarely interrogated. Sunstein is one of the world's sharpest minds, and his critical analysis of the 'willingness to pay' offers good answers and better questions. Anyone interested in behavioral economics and public policy should put a high value on this excellent book.' Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard University, and author of the New York Times best-seller Stumbling on Happiness

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