Surveillance capitalism may have been birthed by Google but its gestation began towards the end of the twentieth century. This welcome reissue and update of Oscar Gandy's signal classic, The Panoptic Sort, comes with a luminous afterword, connecting digital discrimination in the 'dot-coms' with the exploitative activities of today's platforms. Their inequitable global challenge is unflinchingly explained along with hints of hope for a fairer future." - David Lyon, Director, The Surveillance Studies Centre, Queen's University