The Oxford Handbook of Social Purpose

William S. Harvey is the Director of Sustainable Value Creation and Professor of Leadership at Melbourne Business School. He is an International Research Fellow at the Oxford Centre for Corporate Reputation and a Board Director of WISE Employment. Will advises leaders on reputation, purpose, and leadership. His work has featured in The Australian, BBC, Bloomberg, the Financial Times, Fortune, Wired, and The Conversation. Will is the author of Reputations at Stake (Oxford).Alexander Newman is the Associate Dean of Faculty and Professor of Management at Melbourne Business School. He has published widely on the topics of organizational behavior, leadership, entrepreneurship, and business ethics in journals such as the Journal of Applied Psychology, Journal of Organizational Behavior, and Leadership Quarterly. Alex delivers courses in Organisational Behavior and Leadership to MBAs and Executives. Prior to working in Australia, Alex worked in both China and Japan.Libby Ward-Christie is the Director of the Centre for Social Purpose Organisations at Melbourne Business School. She is a recognized leader in Australia's social purpose ecosystem with a wealth of experience in applied social purpose research, education, and engagement. Libby is often called on to advise organizations and governments and publishes in both industry and academic arenas on topics relating to social entrepreneurship, social finance, impact measurement, and for-purpose strategy.

• Introduction 1: William S. Harvey, Alexander Newman, and Libby Ward-Christie: New Perspectives on Social Purpose Section 1. Conceptualizing Social Purpose 2: Libby Ward-Christie and Michael Moran: The Social Purpose Spectrum: Hybridity and Purpose Drift 3: Samuel A. Mortimer: Ikigai and the Values of Social Purpose 4: Michelle Evans, Mark Jones, Admiral Manganda, and Peter Musinguzi: Decolonizing Social Purpose: Considering Experiences of Indigenous Business 5: Sven E. Feldmann and Andrew John: Social Purpose and Economics 6: Alexander Newman, William S. Harvey, Deshani Ganegoda, and Libby Ward-Christie: Leadership and Social Purpose 7: Lilia Giugni: Feminist Approaches to Social Purpose: How to Drive Change Drawing on a Gender and Intersectional Perspective 8: Ranjit Voola and Jamie Carlson: Social Purpose and Brand Purpose: A Marketing Perspective 9: Nathania Chua and Christof Miska: Social Purpose: New Concept, New Pathways? Section 2. Governance and Strategy for Social Purpose 10: Rebecca Robins: Five Generations Thinking: Collaborative Leadership and Collective Intelligence as a Force Multiplier for Social Purpose 11: Daniel J. Fleming: Virtue Ethics and Social Purpose 12: Colin Mayer and Rupert Younger: Governance and Reporting of Social Purpose 13: David M. Bersoff and Caitlin Semo: Social Purpose: A Prerequisite for Business Success 14: Marc Hurwitz and Sam Hurwitz: Followership and Social Purpose Section 3. Implementing and Embedding Social Purpose 15: Sotiris T. Lalaounis and Rachel Cooper: Brand Purpose: Managing the Commerce versus Social Purpose Paradox through Design 16: Juan Carlos Mondragón Quintana and Gina Simmons: Identifying Social Purpose in Multinational Enterprises: A Measurement Tool 17: Nicole Gillespie and Nicole Steller: How Do Social Purpose Initiatives Influence Trust? Insights From Chief Purpose Officers 18: Nicole Steller: How Chief Purpose Officers Prevent Purpose-Washing by Linking Social Purpose and Strategy 19: Franz Wohlgezogen: Exploring the Dark Side of Social Purpose: A Conceptual Model of Organizational Dysfunctions 20: Matt Thomas and William S. Harvey: Reputation and Social Purpose: How Organizations can Maintain Legitimacy with Their Stakeholders 21: Tracey Dodd and R. Edward Freeman: Social Purpose and Stakeholder Marginalization 22: Joachim Krapels, Michele Bradley, and Clay Brown: A Global Experiment in Social Purpose: B Corps 23: Robin Holt and Mike Zundel: Strategy and Purpose: The Case of the British Broadcasting Corporation 24: Harriet Gray, Jessica Vredenburg, and Amelie Burgess: Beyond the Pretty Picture: Social Purpose in Practice, an Autoethnographic Analysis of TABOO Period Products 25: Anuj Mehra and S. Ramakrishna Velamuri: Genesis and Evolution of Social Purpose in a Large, Diversified Corporation: The Case of the Mahindra Group 26: Marc Levy: Profit for Purpose: Embracing the Foundation-Owned Model 27: Fabiola Campbell: Social Purpose: A Case Study of Professional Migrant Women Conclusion 28: Libby Ward-Christie, Alexander Newman, William S. Harvey, and Julie Tucker: Where We Are and Where Next for Social Purpose?