This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Produktinformation

  • Utgivningsdatum2022-04-27
  • Mått254 x 183 x 45 mm
  • Vikt1 225 g
  • FormatInbunden
  • SpråkEngelska
  • SerieOxford Handbooks
  • Antal sidor656
  • FörlagOUP USA
  • ISBN9780190932220

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