The Oxford Handbook of Luxury Business
Inbunden, Engelska, 2022
Av Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts, Japan) Donze, Pierre-Yves (Professor of Business History, Professor of Business History, Osaka University, Norway) Pouillard, Veronique (Professor of International History at the Institute for Archeology, Conservation, and History, Professor of International History at the Institute for Archeology, Conservation, and History, University of Oslo, UK) Roberts, Joanne (Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group, Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group, Winchester School of Art, University of Southampton
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Fri frakt för medlemmar vid köp för minst 249 kr.This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Produktinformation
- Utgivningsdatum2022-04-27
 - Mått254 x 183 x 45 mm
 - Vikt1 225 g
 - FormatInbunden
 - SpråkEngelska
 - SerieOxford Handbooks
 - Antal sidor656
 - FörlagOUP USA
 - ISBN9780190932220