The Necessary Nature of Future Firms

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"George Huber makes an important contribution with profound insights on what the future firm will look like. It will be congruent with its environment. To realize opportunities from continuing advances in science and technology and environmental complexity, the successful firm in the future will be especially good at gaining environmental intelligence, learning and integrating knowledge, and being innovative and flexible. This is not a fanciful prophesy; it is a necessary logical conclusion that Huber draws from an extensive body of scientific knowledge."

         --Andrew H. Van de Ven, University of Minnesota, Past President of the Academy of
               Management, and coauthor of Organizational Change and Innovation Processes

"Huber gives a compelling account of the future landscape that many managers have to face today. Filled with solid academic research laced with real-world examples, Huber not only conveys the shape of that landscape, but also the roadmap to navigate it."

--Kathleen M. Eisenhardt, Stanford University and coauthor of Competing on the Edge: Strategy as Structured Chaos

"This is an important book for any manager who faces a rapidly changing and increasingly competitive environment--which is to say, virtually every manager. Huber makes a cogent case for the fact that businesses will face much more dynamic and competitive environments in the future than they face today. More importantly, he offers practical advice for how managers can prepare for the uncertain future they face. Clearly written and carefully grounded in the best research evidence available, this book stands head and shoulders above the many management books offering short-term fads, fashions, and therapies of the moment."

--Richard T. Mowday, University of Oregon, former President of the Academy of Management, and former Editor of the Academy of Management Journal

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Survival depends on the ability to read imminent shifts in the environment and respond accordingly. This holds true for any living system, but it is especially true for firms today.

The business environment is now changing rapidly, but will change even more rapidly in the future. Only firms that can respond to these changes will survive. It is important to know, then, how business's future landscape will look. George Huber's new book, The Necessary Nature of Future Firms, describes this landscape clearly and credibly and makes explicit the organizational attributes and management practices firms must possess to be...