The Marketing Power of Emotion 1
bokomslag The Marketing Power of Emotion
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The Marketing Power of Emotion

John O'Shaughnessy

Inbunden

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  • 288 sidor
  • 2003
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
  • Författare: John O'Shaughnessy
  • Illustratör: 9 halftones and 4 figures
  • Format: Inbunden
  • ISBN: 9780195150568
  • Språk: Engelska
  • Antal sidor: 288
  • Utgivningsdatum: 2003-01-01
  • Förlag: OUP USA

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