The INSEAD-Wharton Alliance on Globalizing
Strategies for Building Successful Global Businesses
Inbunden, Engelska, 2004
Av France) Gatignon, Hubert (INSEAD, Fontainebleau, University of Pennsylvania) Kimberly, John R. (Professor, Wharton School, Hubert Gatignon, John R. Kimberly, John R Kimberly, Robert E Gunther
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Fri frakt för medlemmar vid köp för minst 249 kr.The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.
Produktinformation
- Utgivningsdatum2004-09-20
- Mått162 x 234 x 32 mm
- Vikt886 g
- FormatInbunden
- SpråkEngelska
- Antal sidor474
- FörlagCambridge University Press
- ISBN9780521835718