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104 sidor
2020

Generating new ideas that create substantial value is at the very core of entrepreneurship.The IDEATE Methodis an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Författare: Daniel A Cohen, Gregory Arthur Pool, Heidi M Neck, Dan Cohen, Greg Pool
Format: Pocket/Paperback
ISBN: 9781544393247
Språk: Engelska
Antal sidor: 104
Utgivningsdatum: 2020-05-01
Förlag: SAGE Publications