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This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.
- Format: Pocket/Paperback
- ISBN: 9780521424042
- Språk: Engelska
- Antal sidor: 220
- Utgivningsdatum: 1991-11-29
- Förlag: Cambridge University Press