Richard Barker is a professor at Oxford University's Business School. He is known for making complex business topics easy to understand. With a background in finance and accounting, he brings a clear and practical style to his teaching. He provides simple frameworks that help leaders build the confidence to make better decisions. Mary Johnstone-Louis is a senior research fellow at Oxford University. She is known for helping leaders put ideas into action. With years of experience working with global companies, she brings real-world insight to her writing. She helps leaders create practical strategies that deliver meaningful and sustainable results.

• Chapter 1: Why sustainability matters to you as a leader Chapter 2: What purpose do corporations serve? Chapter 3: Climate crisis: The leadership challenge of our time Chapter 4: Why nature matters to business, and what to do about it Chapter 5: What is social sustainability and why does it matter to business? Chapter 6: How and why to embed sustainability into corporate reporting Chapter 7: How to build your sustainability action plan and lead change

“I’ve been waiting for this book. It beautifully strikes that hard-to-find balance that recognises the responsibility companies have for the natural and social systems upon which they depend, while at the same time recognising their responsibility to create value for shareholders. It is both practical and inspirational. I wish every leader would read this book. They’d all be better for it.” Professor Robert G. Eccles, Founding Chair, Sustainability Accounting Standards Board, co-founder, founding Chair of KKR Sustainability Expert Advisory Group  “This book is a call to action. Far from fads and easy shortcuts, Mary Johnstone-Louis and Richard Barker combine depth of analysis and practical experience to guide us in building more resilient businesses, aligned with nature and people.” Guilherme Leal, co-founder and co-chair of Natura, Most Sustainable Brand in the World, Kantar, 2025

Richard Barker is a professor at Oxford University's Business School. He is known for making complex business topics easy to understand. With a background in finance and accounting, he brings a clear and practical style to his teaching. He provides simple frameworks that help leaders build the confidence to make better decisions. Mary Johnstone-Louis is a senior research fellow at Oxford University. She is known for helping leaders put ideas into action. With years of experience working with global companies, she brings real-world insight to her writing. She helps leaders create practical strategies that deliver meaningful and sustainable results.

• Chapter 1: Why sustainability matters to you as a leader Chapter 2: What purpose do corporations serve? Chapter 3: Climate crisis: The leadership challenge of our time Chapter 4: Why nature matters to business, and what to do about it Chapter 5: What is social sustainability and why does it matter to business? Chapter 6: How and why to embed sustainability into corporate reporting Chapter 7: How to build your sustainability action plan and lead change

“I’ve been waiting for this book. It beautifully strikes that hard-to-find balance that recognises the responsibility companies have for the natural and social systems upon which they depend, while at the same time recognising their responsibility to create value for shareholders. It is both practical and inspirational. I wish every leader would read this book. They’d all be better for it.” Professor Robert G. Eccles, Founding Chair, Sustainability Accounting Standards Board, co-founder, founding Chair of KKR Sustainability Expert Advisory Group  “This book is a call to action. Far from fads and easy shortcuts, Mary Johnstone-Louis and Richard Barker combine depth of analysis and practical experience to guide us in building more resilient businesses, aligned with nature and people.” Guilherme Leal, co-founder and co-chair of Natura, Most Sustainable Brand in the World, Kantar, 2025

Richard Barker is a professor at Oxford University's Business School. He is known for making complex business topics easy to understand. With a background in finance and accounting, he brings a clear and practical style to his teaching. He provides simple frameworks that help leaders build the confidence to make better decisions. Mary Johnstone-Louis is a senior research fellow at Oxford University. She is known for helping leaders put ideas into action. With years of experience working with global companies, she brings real-world insight to her writing. She helps leaders create practical strategies that deliver meaningful and sustainable results.

• Chapter 1: Why sustainability matters to you as a leader Chapter 2: What purpose do corporations serve? Chapter 3: Climate crisis: The leadership challenge of our time Chapter 4: Why nature matters to business, and what to do about it Chapter 5: What is social sustainability and why does it matter to business? Chapter 6: How and why to embed sustainability into corporate reporting Chapter 7: How to build your sustainability action plan and lead change

“I’ve been waiting for this book. It beautifully strikes that hard-to-find balance that recognises the responsibility companies have for the natural and social systems upon which they depend, while at the same time recognising their responsibility to create value for shareholders. It is both practical and inspirational. I wish every leader would read this book. They’d all be better for it.” Professor Robert G. Eccles, Founding Chair, Sustainability Accounting Standards Board, co-founder, founding Chair of KKR Sustainability Expert Advisory Group  “This book is a call to action. Far from fads and easy shortcuts, Mary Johnstone-Louis and Richard Barker combine depth of analysis and practical experience to guide us in building more resilient businesses, aligned with nature and people.” Guilherme Leal, co-founder and co-chair of Natura, Most Sustainable Brand in the World, Kantar, 2025