The Financial Times Guide to Starting a Business

Mike Foster, The Entrepreneurs Mentor, is an experienced, strategic business coach and mentor who has supported hundreds of business owners to start, develop, scale and grow.Having managed a team of business start-up managers for a high-street bank, he went on to help a start-up leisure business spinning out of the district council.Mike has started and developed six of his own businesses and sold three, before moving into a mentoring role in 2013.

• IntroductionInitial considerationsPlanning your businessFinancial considerationsYour Product or ServiceMarketing, Sales and ProfitBuilding Your TeamExceed Your Customers' Expectations