The Experimentation Field Book

Jeanne Liedtka is the United Technologies Corporation Professor of Business Administration at the Darden Graduate School of Business Administration at the University of Virginia and a leading expert and author on design thinking.Elizabeth Chen is the design thinking lead at Innovate Carolina, the unit for innovation, entrepreneurship, and economic development at the University of North Carolina at Chapel Hill.Natalie Foley is the director of advisory services for Opportunity@Work, a startup social enterprise, where she uses experimentation to launch new products and services. Previously, she was the CEO of Peer Insight, a venture studio and innovation consulting firm.David Kester is the managing director and founder of the strategic design consultancy DK&A and the executive training school Design Thinkers Academy London. He is a former CEO of the UK Design Council and honorary professor at Warwick Business School.

• Introduction to the Experimentation ProcessStep 1: Framing Testable IdeasStep 2: Defining EvidenceStep 3: Selecting Your TestStep 4: Building the PrototypeStep 5: Executing. Analyzing. Iterating.PostscriptAcknowledgmentsTemplates

This is one of those rare books that everyone should read. We are in the era of smart technology that will require every person and organization to learn, unlearn, and relearn at the pace of technological change. This book will help you become a faster, better learner.