Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

• Preface 1. An Entrepreneurial Mindset for Winning in an Uncertain World 2. Achieving the Perfect Translation 3. Differentiation to Die For 4. Disrupting the Rules of the Game 5. Building Breakthrough Competences 6. Targeting Your Portfolio 7. Focus to Win 8. Choosing Your Entry Strategy 9. Discovery Driven Planning 10. Acing the Discovery 11. The Entrepreneurial Mindset as Second Nature: Continuous Creation of New Business Models 12. The Entrepreneurial Edge: When Strategy Is Discovery Notes Index About the Authors

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

• Preface 1. An Entrepreneurial Mindset for Winning in an Uncertain World 2. Achieving the Perfect Translation 3. Differentiation to Die For 4. Disrupting the Rules of the Game 5. Building Breakthrough Competences 6. Targeting Your Portfolio 7. Focus to Win 8. Choosing Your Entry Strategy 9. Discovery Driven Planning 10. Acing the Discovery 11. The Entrepreneurial Mindset as Second Nature: Continuous Creation of New Business Models 12. The Entrepreneurial Edge: When Strategy Is Discovery Notes Index About the Authors

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

• Preface 1. An Entrepreneurial Mindset for Winning in an Uncertain World 2. Achieving the Perfect Translation 3. Differentiation to Die For 4. Disrupting the Rules of the Game 5. Building Breakthrough Competences 6. Targeting Your Portfolio 7. Focus to Win 8. Choosing Your Entry Strategy 9. Discovery Driven Planning 10. Acing the Discovery 11. The Entrepreneurial Mindset as Second Nature: Continuous Creation of New Business Models 12. The Entrepreneurial Edge: When Strategy Is Discovery Notes Index About the Authors