The Economic Theory of Product Differentiation 1

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The Economic Theory of Product Differentiation

John Beath • Yannis Katsoulacos

Pocket

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216 sidor
1991

There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability.

Författare: John Beath, Yannis Katsoulacos
Format: Pocket/Paperback
ISBN: 9780521335522
Språk: Engelska
Antal sidor: 216
Utgivningsdatum: 1991-02-22
Förlag: Cambridge University Press