The Development of Scientific Marketing in the Twentieth Century 1

Historia

The Development of Scientific Marketing in the Twentieth Century

Name: The Development of Scientific Marketing in the Twentieth Century
Price: 3579 SEK
Availability: InStock
Author: Jean-Paul Gaudillire
ISBN: 9781848935594

Jean-Paul Gaudillire

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284 sidor
2015

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Författare: Jean-Paul Gaudillire
Format: Inbunden
ISBN: 9781848935594
Språk: Engelska
Antal sidor: 284
Utgivningsdatum: 2015-03-01
Förlag: Pickering & Chatto (Publishers) Ltd