The Culture of Connectivity

José van Dijck is a professor of Comparative Media Studies at the University of Amsterdam, where she also served as the Dean of Humanities. She has a PhD from the University of California, San Diego (UCSD) and previously taught at the Universities of Groningen and Maastricht. Her work covers a wide range of topics in media theory, media technologies, social media, television and culture. She is the author of five books, three co-edited volumes and many journal articles.

• Table of Contents ; Acknowledgments ; Chapter 1: Engineering Sociality in a Culture of Connectivity ; 1.1 Introduction ; 1.2 From Networked Communication to Platformed Sociality ; 1.3 Making the Web Social: Coding Human Connections. ; 1.4 Making Sociality Saleable: Connectivity as a Resource ; 1.5 The Ecosystem of Connective Media in a Culture of Connectivity ; Chapter 2: Disassembling Platforms, Reassembling Sociality ; 2.1 Introduction ; 2.2 Combining Two Approaches ; 2.3 Platforms as Techno-cultural Constructs ; 2.4 Platforms as Socio-economic Structures ; 2.5 Connecting Platforms, Reassembling Sociality ; Chapter 3: Facebook and the Imperative of Sharing ; 3.1 Introduction ; 3.2 Coding Facebook: The Devil is in the Default ; 3.3 Branding Facebook: What You Share Is What You Get ; 3.4 Shared norms in the Ecosystem of Connective Media ; Chapter 4: Twitter and the Paradox of Following and Trending ; 4.1 Introduction ; 4.2 Asking the Existential Question: What is Twitter? ; 4.3 Asking the Strategic Question: What Does Twitter Want? ; 4.4 Asking the Ecological Question: What Will Twitter Be? ; Chapter 5: Flickr between Communities and Commerce ; 5.1 Introduction ; 5.2 Flickr Between Connedtedness and Connectivity ; 5.3 Flickr Between Commons and Commerce ; 5.4 Flickr Between Participatory and Connective Culture ; Chapter 6: YouTube: The Intimate Connection between Television and Video-sharing ; 6.1 Introduction 179-215 ; 6.2 Out of the Box: Video-sharing Challenges Television ; 6.3 Boxed In: Channeling Television into the Connective Flow ; 6.4 YouTube as A Gateway to Connective Culture ; Chapter 7: Wikipedia and the Principle of Neutrality ; 7.1 Introduction ; 7.2 The Techno-cultural Construction of Consensus ; 7.3 A Consensual Apparatus between Democracy and Bureaucracy ; 7.4 A Nonmarket Space in the Ecosystem? ; Chapter 8: The Ecosystem of Connective Media: Locked In, Fenced Off, Opt Out? ; 8.1 Introduction ; 8.2 Locked In: The Algorithmic Basis of Sociality ; 8.3 Fenced Off: Vertical Integration and Interoperability ; 8.4 Opt Out? Connectivity as Ideology ; Bibliography ; Index

The Culture of Connectivity perhaps stands out most for the ways it attends to microhistorical changes that are often difficult to track given our increasing embeddedness in social media networks and their frequent multilevel updates.