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When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
- Format: Inbunden
- ISBN: 9780521834285
- Språk: Engelska
- Antal sidor: 810
- Utgivningsdatum: 2006-09-18
- Förlag: Cambridge University Press