The Competitive Advantage of Emerging Market Multinationals
Häftad, Engelska, 2013
Av Cambridge) Williamson, Peter J. (Judge Business School, Boston) Ramamurti, Ravi (Northeastern University, Afonso Fleury, Maria Tereza Leme Fleury, Peter J. Williamson, Ravi Ramamurti
709 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
Produktinformation
- Utgivningsdatum2013-04-04
- Mått153 x 229 x 19 mm
- Vikt612 g
- SpråkEngelska
- Antal sidor374
- FörlagCambridge University Press
- EAN9781107659414
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