The Competitive Advantage of Emerging Market Multinationals 1
bokomslag The Competitive Advantage of Emerging Market Multinationals
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The Competitive Advantage of Emerging Market Multinationals

Peter J Williamson • Ravi Ramamurti • Afonso Fleury • Maria Tereza Leme Fleury • Peter J Williamson

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  • 374 sidor
  • 2013
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
  • Författare: Peter J Williamson, Ravi Ramamurti, Afonso Fleury, Maria Tereza Leme Fleury, Peter J Williamson
  • Format: Pocket/Paperback
  • ISBN: 9781107659414
  • Språk: Engelska
  • Antal sidor: 374
  • Utgivningsdatum: 2013-04-04
  • Förlag: Cambridge University Press

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