Del 36 i serien Cambridge Intellectual Property and Information Law

The Commercial Appropriation of Fame

A Cultural Analysis of the Right of Publicity and Passing Off

Häftad, Engelska, 2017

AvDavid Tan

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Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

Produktinformation

Utgivningsdatum2017-04-20
Mått153 x 230 x 20 mm
Vikt500 g
FormatHäftad
SpråkEngelska
SerieCambridge Intellectual Property and Information Law
Antal sidor342
FörlagCambridge University Press
ISBN9781316504987

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Foreword Graeme Dinwoodie; 1. Introduction to the phenomenon of the contemporary celebrity; 2. Relevant insights from cultural studies; 3. The right of publicity in the United States; 4. Right of publicity and indicia of identity; 5. Right of publicity and the appropriation of commercial value of identity; 6. Right of publicity and the freedom of speech under the First Amendment; 7. Cultural studies and the common law passing off action; 8. Twenty-first century challenges: digital fandom, social media and fantasy video games; 9. Conclusions.

'David Tan expertly draws upon the cultural studies tradition to provide a wide-ranging, up-to-the-minute and evenhanded critique of right of publicity law in the US, the UK and Australia. Though theoretically sophisticated, Tan's critique is emphatically practical. He persuasively sets out the many ways in which cultural studies insights can guide the application and reform of right of publicity law. The Commercial Appropriation of Fame is an important new resource that will be required reading for anyone interested in how the law regulates the commercial - and political - exploitation of fame.' Barton Beebe, John M. Desmarais Professor of Intellectual Property Law, New York University School of Law