The Business of Healthcare Innovation

Häftad, Engelska, 2020

759 kr

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The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.

Produktinformation

Utgivningsdatum2020-03-12
Mått180 x 241 x 25 mm
Vikt863 g
FormatHäftad
SpråkEngelska
Antal sidor516
Upplaga3
FörlagCambridge University Press
ISBN9781108749060

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Affärsutveckling inom Ekonomi och Ledarskap

Lawton Robert Burns, Ph.D., is the James Joo-Jin Kim Professor Health Care Management, Director of the Wharton Center for Health Management and Economics, and the Co-Director of the Vagelos Program in Life Sciences and Management at the Wharton School, University of Pennsylvania. He has conducted research on the tech sectors in healthcare for the past two decades, covering pharmaceuticals, biotechnology, medical devices, medical-surgical supplies and information technology. He teaches executives and is a regular expert witness in litigation involving these sectors.

1. Product suppliers in the health care value chain Lawton Robert Burns; 2. The pharmaceutical sector Richard T. Evans and Scott Hinds; 3. The biotechnology sector – therapeutics Cary G. Pfeffer; 4. New venture creation in biotechnology Jason Rhodes and Lawton Robert Burns; 5. The medical device sector Kurt H. Kruger and Max A. Kruger; 6. Financing medtech innovation Justin Klein; 7. The healthcare information technology sector Adam C. Powell and John Glaser.

'Understanding the dynamics of the medical device industry has been extremely important to me. Perhaps more than in any other sector, future medical devices, and the promises they hold for real solutions, represent the true intersection of high technology and health care. The information in this book provides a great understanding of this complex industry - the challenges of creating, improving, distributing and competing in this space. The materials included in this book provide an excellent foundation for anyone looking to solve healthcare problems with the incredible technology available today. I highly recommend it.' Kevin R. Sayer, President and CEO, Dexcom, Inc.

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