Audience And Its Landscape

James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication.

• Introduction; (James Hay, Lawrence Grossberg, and Ellen Wartella.); Audience Studies And The Convergence Of Research Traditions; Viewers Work; (Elihu Katz.); Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research; (Karl Erik Rosengren.); Audience; Research: Antinomies, Intersection, and the Prospect of Comprehensive Theory; (David L. Swanson.); After Convergence: Constituents of a Social Semiotics of Mass Media Reception; (Klaus Bruhn Jensen.); The Pragmatics of Audience in Research and Theory; (James A. Anderson.); Rethinking The Audience As An Object Of Study; Recasting the Audience in the New Television Marketplace?; (Jay G. Blumler.); Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience; (Andrea L. Press.); Notes on Children as a Television Audience; (Ellen Seiter.); Figuring Audiences and Readers; (Tony Bennett.;); Marginal Texts, Marginal Audiences; (Larry Gross.); Notes on the Struggle to Define Involvement in Television Viewing; (Tamar Liebes.); On Not Finding Media Effects: Conceptual Problems in the Notion of an Active Audience (with a Reply to Elihu Katz); (Robert Kubey.); The Politics Of Audience Studies; The Politics of Producing Audiences; (Martin Allor.); Power Viewing: A Glance at Pervasion in the Postmodern Perplex; (John Hartley.); The Hegemony of Specificity and; the Impasse in Audience Research: Cultural Studies and the Problem of Ethnography; (Janice Radway.); Ethnography and Radical Contextualism in Audience; Studies; (Ien Ang.); Locating Audiences; Hemispheres of Scholarship:; Psychological and Other Approaches to Studying Media Audiences; (Byron Reeves.); From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies; (Roger Silverstone.); Audiencing Violence: Watching Homeless Men Watch; Die Hard; (John Fiske and Robert Dawson.); The Geography of Television: Ethnography, Communications, and Commun