Ten Rules for Strategic Innovators

Vijay Govindarajan is the Earl C Daum 1924 Professor of International Business and the Founding Director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business at Dartmouth College. He is a well-known strategy expert and was rated among the Top Five Executive Coaches on Strategy in the October 2003 issue of Forbes magazine. Chris Trimble is on the Faculty at the Tuck School of Business with expertise in strategic innovation and is the Executive Director of the William F. Achtmeyer Center for Global Leadership.

• Introduction Chapter 1: Why Innovation Needs a Different Kind of Execution Chapter 2: Why Organizations, Like Elephants, Never Forget Case: Corning Microarray Technologies Chapter 3: Slaying the Elephant Chapter 4: Why Tensions Rise when New Borrows from Established Case: New York Times Digital Chapter 5: Turning Tension into a Productive Force Chapter 6: Why Learning from Experience Is an Unnatural Act Chapter 7: How Being Bold, Competitive, or Demanding Can Inhibit Learning Case: Hasbro Interactive Chapter 8: How Being Reasonable, Inspiring, or Diligent Can Block Learning Just as Easily Case: Capston-White Chapter 9: Finding Gold with Theory-Focused Planning Chapter 10: Ten Rules for Strategic Innovators Case: Analog Devices