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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
- Format: Pocket/Paperback
- ISBN: 9780521587556
- Språk: Engelska
- Antal sidor: 284
- Utgivningsdatum: 1999-09-09
- Förlag: Cambridge University Press