Technology Roadmapping for Strategy and Innovation

Charting the Route to Success

Häftad, Engelska, 2015

Av Martin Moehrle, Ralf Isenmann, Robert Phaal

2 809 kr

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Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning. The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research. This book aims at becoming the leading compendium on technology roadmapping.

Produktinformation

  • Utgivningsdatum2015-06-28
  • Mått155 x 235 x 17 mm
  • Vikt452 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor285
  • Upplaga2013
  • FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • ISBN9783642437298