Technology and Strategy

Richard A. Goodman is Chair of Policy and Organizations Faculty at the John E. Anderson Graduate School of Management at the University of California, Los Angeles. Michael W. Lawless is Associate Professor of Strategy and Director of the Technology and Innovation Management Research Center at the University of Colorado, Boulder.

• 1: A Roadmap to Effective Technology-Strategy Choices Part I: Broad Guidance for Technological and Strategic Praxis: Conceptual Frameworks and Contextual Analysis 2: Strategy as Defensible Competitive Advantage 3: The Technology-Strategy Interface Part II: Techniques for Diagnosing Situations and Selecting Technology Strategies 4: Success Conditions for Technology Strategies 5: Mapping a Technology's Antecedents 6: Mapping Technological Potential for Defensible Positioning 7: Some Examples of Strategic Technology Maps 8: Evaluating Your Advantage: The Innovation Audit 9: Detailing the Innovation Audit Technique 10: Some Examples of the Inovation Audit Part III: Technological Connections to Other Strategic Issues 11: Thinking About Technology 12: Technology, Core Competence, and the Resource-Based View 13: Technology and Strategy Issues in Improved Quality Part IV: Techniques for Managing Technology Strategies 14: Technology Management Techniques 15: Selecting Appropriate Technology Substrategies 16: Structuring the Organization for Advantage: The Technological Innovation Dimension 17: External Acquisition of Technology 18: The Elements of Strategic Action: Analysis, Formulation, and Implementation Bibliography Index

Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations.