Technology and Strategy

Richard A. Goodman is Chair of Policy and Organizations Faculty at the John E. Anderson Graduate School of Management at the University of California, Los Angeles. Michael W. Lawless is Associate Professor of Strategy and Director of the Technology and Innovation Management Research Center at the University of Colorado, Boulder.

• 1: A Roadmap to Effective Technology-Strategy ChoicesPart I: Broad Guidance for Technological and Strategic Praxis: Conceptual Frameworks and Contextual Analysis2: Strategy as Defensible Competitive Advantage3: The Technology-Strategy InterfacePart II: Techniques for Diagnosing Situations and Selecting Technology Strategies4: Success Conditions for Technology Strategies5: Mapping a Technology's Antecedents6: Mapping Technological Potential for Defensible Positioning7: Some Examples of Strategic Technology Maps8: Evaluating Your Advantage: The Innovation Audit9: Detailing the Innovation Audit Technique10: Some Examples of the Inovation AuditPart III: Technological Connections to Other Strategic Issues11: Thinking About Technology12: Technology, Core Competence, and the Resource-Based View13: Technology and Strategy Issues in Improved QualityPart IV: Techniques for Managing Technology Strategies14: Technology Management Techniques15: Selecting Appropriate Technology Substrategies16: Structuring the Organization for Advantage: The Technological Innovation Dimension17: External Acquisition of Technology18: The Elements of Strategic Action: Analysis, Formulation, and ImplementationBibliographyIndex

Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations.