Technology Acceptance Model

Fred D. Davis holds the Bobby G. Stevenson Chair in Information Technology and is a Professor at the Rawls College of Business, Texas Tech University, USA. He received his PhD from the Massachusetts Institute of Technology and served on the business school faculties at the Universities of Michigan, Minnesota, Maryland, and Arkansas. His research interests include user acceptance of information technology, technology supported decision making, skill acquisition, and NeuroIS. He has been a co-organizer of the Gmunden Retreat on NeuroIS since 2009. His research has been published in MIS Quarterly, Information Systems Research, Management Science, Journal of Applied Psychology, Journal of MIS, Journal of the AIS, Information Systems Journal, Computers in Human Behavior, and other journals. Andrina Granić holds a tenured position as a Professor in Computer Science at the Faculty of Science, University of Split, Croatia. She received her PhD from the University of Zagreb, Croatia. Her research interests include human-computer interaction, interaction design, technology-enhanced learning, and acceptance of technology. Her research has been published in Technology in Society, Universal Access in the Information Society, Computers & Education, Education and Information Technologies, British Journal of Educational Technology, and other journals. She holds positions on several editorial boards, actively engages in various national and international projects, serves as the Croatian representative in IFIP TC13 on Human-Computer Interaction, and is a member of the IEEE Computer Society.

• 1. Introduction – “Once upon a TAM”.- 2. Evolution of TAM.- 3. Revolution of TAM.- 4. Epilogue – What will the Future of TAM be Like?.- 5. Actionable Principles – The Seven Pillars Framework".