Edited by Ethné Swartz, Professor of Management, Feliciano School of Business, Montclair State University, US, Caren Brenda Scheepers, Gordon Institute of Business Science, University of Pretoria, South Africa, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, Shumaila Yousafzai, Graduate School of Business, Nazarbayev University, Kazakhstan and Cardiff University, UK and Marianne Matthee, Gordon Institute of Business Science, University of Pretoria, South Africa