GERARD DONNELLY is Associate Professor of Mass Communication, Northwest Missouri State University. He has been a radio station manager, broadcast administrator, and News Director in addition to his writing for scholarly journals.JOSEPH R. BLANEY is Assistant Professor of Communication at Illinois State University, Normal. Among his previous published volumes are The Clinton scandals and the Politics of Image Restoration (Praeger, 2001, with W. L. Benoit) and Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending (Praeger, 1998, with W. L. Benit and P. M. Pier).