Del 26 - Advances in the Study of Entrepreneurship, Innovation & Economic Growth
Technological Innovation
Generating Economic Results
Inbunden, Engelska, 2016
AvMarie C. Thursby,USA) Thursby, Marie C. (Georgia Institute of Technology,Donald F. Kuratko,Sherry Hoskinson
1 969 kr
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We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Produktinformation
- Utgivningsdatum2016-08-23
- Mått152 x 229 x 17 mm
- Vikt678 g
- FormatInbunden
- SpråkEngelska
- SerieDel 26 i Advances in the Study of Entrepreneurship, Innovation & Economic Growth
- Antal sidor432
- Upplaga2
- FörlagEmerald Publishing Limited
- ISBN9781786352385