Technological Entrepreneurship

Technology-Driven vs Market-Driven Innovation

Häftad, Engelska, 2018

AvIan Chaston

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Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations.

Produktinformation

Utgivningsdatum2018-07-13
Mått148 x 210 x 18 mm
Vikt411 g
FormatHäftad
SpråkEngelska
Antal sidor299
FörlagSpringer International Publishing AG
ISBN9783319833859

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand and a Visiting Professor at various other institutions elsewhere in the world. His primary research interests are in the field of entrepreneurship, marketing and small business management. For over a decade he led a major programme on behalf of the University of Plymouth in the UK to enhance the effectiveness and reduce provision costs for online learning. This expertise is currently being exploited through involvement in the development of online learning programmes for the New Zealand Open Polytechnic. Prior to entering academia, Ian was a Marketing Director for a major branded goods company based in the USA.

“This book is written by an academic, with professional experience as well, for a mainly academic audience. … Each chapter is characterized by a selected literature review along with some readings or examples with an explicit aim, which adds extra value for readers, even for teaching purposes. … this is a contribution to the scientific literature, which deserves to be taken into consideration by academics, and even practitioners, interested in the various aspects of technological entrepreneurship.” (Alfonso Vargas-Sánchez, Information Technology & Tourism, Vol. 17, 2017)