Teaching Intellectual Property Law

Edited by Sabine Jacques, Associate Professor in Information Technology, Media and Intellectual Property Law, School of Law, University of East Anglia Law School, UK and Visiting Lecturer, Maastricht University, the Netherlands and Ruth Soetendorp, Visiting Academic, City University of London and Professor Emerita, Bournemouth University, UK

• Contents:PART I INTRODUCTION TO TEACHINGINTELLECTUAL PROPERTY LAW,STRATEGY AND MANAGEMENTIntroduction 2Sabine Jacques and Ruth SoetendorpPART II STRENGTHENING STUDENT ENGAGEMENT1 Overcoming resistance to law on non-law modules 29Ruth Soetendorp2 Developing twenty-first century skills for creativity andinnovation: the case of the entrepreneurial educator inraising learner awareness of intellectual property 46Kathryn Penaluna and Andrew Penaluna3 Teaching IP to science students, especially in the degreeof biotechnology 60Mercedes Curto Polo4 Teaching copyright with musical instruments: using thedrum kit to deepen learning 70Nick Scharf5 Alternance in synchronous e-teaching with large groups 84Laurent Manderieux and Gabriele GaglianiPART III DEVELOPING A MULTI-DISCIPLINARY APPROACH6 To boldly go: empirical research in intellectual propertyrights teaching 98Smita Kheria7 Interdisciplinary teaching through a combination ofmethods: IP licensing for non-law students 117Rumyana Brestnichka, Fanny Koleva and Miglena Molhova-Vladova8 Arts in IP law programmes: employing arts study, practiceand pedagogy in law programmes – when studentsbecome creators 128Andrea Wallace9 IP education: an ethics and sustainability perspective 146Helen Gubby10 Integrating sustainable development awareness inintellectual property law education 154Janice DenoncourtPART IV ACCENT ON COLLABORATIVE ENVIRONMENTS11 Peer-assisted learning in intellectual property law:a bridge to solidifying learning and enhancing student experience 177William Page, Jocelyn Bosse and Adrian Aronsson-Storrier12 Applying knowledge in practice with IP pro bono 193Hayleigh Bosher13 Collaborative intellectual property learning: law anddesign-engineering students bring IP law to life 206Dinusha MendisPART V INNOVATIVE TECHNOLOGICAL METHODS14 Playing the IP game: IntangAbility 221Sabine Jacques15 Using social media in IP teaching: a review of the use ofsocial media as a learning and teaching tool 235Joe Sekhon16 Teaching with artificial intelligence and virtual reality forexperiential learning 254Caroline ColesPART VI ADVANCING EMPLOYABILITY-RELATED SKILLS17 The value of a good story: involving inventors andentrepreneurs in higher education as a tool to supportteaching and learning 267Mandy Haberman18 IP outside the textbook: professional networking activitiesin the IP curriculum 275Eleonora Rosati19 Private practitioner’s pragmatic approach fits the businessminded student’s requirements 284Agathe Michel-de Cazotte20 Teaching IP management to engineers, scientists,entrepreneurs and managers 290Peter van DongenPART VII FURTHER AVAILABLE RESOURCES21 A moveable brownbag 298Brian L. Frye22 Making copyright law accessible to all creatives usingCopyrightUser.org 309Bartolomeo Meletti23 UK IPO resources for IP education 323Lisa Redman and Catherine DaviesPART VIII REFLECTIONS AND CONCLUSIONS24 Reflections and conclusions 335Index

‘As intellectual property has developed from a ’fringe law school subject‘ (Soetendorp) into an issue leaving hardly any aspect of society, commerce and science unaffected, teaching of intellectual property must meet novel challenges resulting from increased diversity in the background, sophistication and expectations of audiences. In that situation, this great book is a much-needed gap filler for those seeking orientation and inspiration in the field. Not only does it offer a multi-perspective tour d’horizon on relevant issues, but it also presents a valuable source of information concerning methods, tools, and best practices to improve the mutual experience of all involved in the teaching and learning process.’