Teaching Data Analytics

Dr. Susan A. Vowels is the Constance F. and Carl W. Ferris associate professor and Chair of the Department of Business Management at Washington College. In 2002, she launched the business program’s management information systems curriculum, subsequently developing courses in management information systems, enterprise resource planning systems, business intelligence, and business analytics. She is a cofounder and codirector of the College’s Information Systems Minor and provided the impetus for Washington College to join the SAP University Alliance, serving as faculty coordinator since 2003. Most recently, along with Dr. Austin Lobo, she co-founded the Data Analytics Minor at Washington College and will serve as program director beginning Fall 2019. Her broad research interests have included attention to how technology can serve strategic corporate goals, methods for infusing ethics into management information systems pedagogy, and how the examination of end user well-being can help us better understand ethical considerations in information systems implementations. Her broad research interests are informed by a liberal arts degree from St. John’s College in Annapolis, Maryland; an MBA with a specialization in international business from the University of Delaware; and a DBA from Wilmington University as well as a successful career in industry. Her service in industry included stints as a systems engineer with IBM; as a programmer for firms supporting the advertising and travel industries; and as a consultant supporting an SAP implementation, along with a successful career with a wholesale millwork firm, moving from functional responsibility for information systems to serving as vice president and a member of the board of directors. She sees data analytics as a unifier of disparate information and an essential tool for organizational decision-making.Katherine Leaming Goldberg serves two roles at Washington College in Chestertown, Maryland. She is the Lecturer of Business Analytics in the Department of Business Management at Washington College. She is also the Director of Advancement Services, helping the college fundraise by applying data analytic approaches. Her research interests include methods of using predictive text and cluster analytics to increase fundraising at nonprofit organizations. Her love for data started with her undergraduate degree when she designed her own major in Mathematical Biology at Randolph- Macon Woman’s College in Lynchburg, Virginia. She holds a certificate in Fundraising Operations from the Susan B. Glasscock School of Continuing Studies at Rice University. She completed her Masters of Data Analytics from University of Maryland University College (UMUC) and was inducted as a member of Phi Kappa Phi. She is an instructor in the Fundraising Operations program at Rice University, where she recently created an on-demand course to teach nonprofit professionals about gift processing. She is also a Teaching Assistant in the Masters of Data Analytics program at UMUC.

• Preface: Teaching Data Analytics—A Primer for Higher EducationAcknowledgmentsEditorsContributorsSection I Industry PerspectiveChapter 1 It’s Not All About the MathDOUG COGSWELL, ERIC CHO, AND MATEO MOLINA CORDEROChapter 2 A Two-Day Course Outline for Teaching Analytics to Fundraising Professionals: Lessons for AcademiaMARIANNE M. PELLETIERChapter 3 Developing Professional Skills in a Data Analytics ClassroomKATHRYN S. BERKOWSection II Curricular and CocurricularAssignment DesignChapter 4 Formative and Summative Assessments in Teaching Association RulesMATT NORTHChapter 5 The Necessity of Teaching Computer Simulation within Data Analytics ProgramsVIRGINIA M. MIORIChapter 6 Using Games to Create a Common Experience for StudentsSTEPHEN PENNChapter 7 Student Competitions: Extending Student Experience Outside of the ClassroomYELENA BYTENSKAYA, KATHERINE LEAMING GOLDBERG, AND ELENA GORTCHEVASection III Program Design TacticsChapter 8 Competencies for the Design, Implementation, and Adoption of the Analytics ProcessEDUARDO RODRIGUEZ, JOHN S. EDWARDS, AND GERMÁN A. RAMÍREZChapter 9 Business Analytics: A Course DesignKATHERINE LEAMING GOLDBERGChapter 10 Building a Ranked Data Analytics ProgramVIRGINIA M. MIORI, NICOLLE T. CLEMENTS, AND KATHLEEN CAMPBELL-GARWOODIndex