Tea and Tourism

Lee Jolliffe, an Associate Professor of Hospitality and Tourism at the University of New Brunswick, Canada has a diverse background that encompasses museum planning and hospitality management. Her interest in researching tea and tourism was sparked by experiencing tea in England where she completed a PHD; operating a tea shop in Prince Edward Island; and working in Saint John, New Brunswick, a city with a rich tea history. Researching this topic Lee has visited tea gardens in China and Thailand and has spoken to tourism students in Canada, China and Vietnam about tea and tourism.

• Part I: Introduction1. Connecting Tea and Tourism - Lee Jolliffe Part II: Tea Histories, Collections and Traditions 2. Tracing the History of Tea Cultures - Paul Leung Kin Huang 3. Tea and Travel: Transforming the Material Culture of Tea - Lee Jolliffe 4. Tea Traditions in Taiwan and Yunnan - Paul Leung Kin Huang Part III: Tea and Tourism: Political, Social and Economic Developments 5. Tea Production and Tourism Development in Assam: A Missed Opportunity? - Kevin Hannam 6. Amidst the Misty Mountains: The Role of Tea Tourism in Sri Lanka’s Turbulent Tourist Industry - Rabindranath B. Gunasekara and Janet Henshall Momsen 7. The New Tea Appreciation Festival: Promotion and Socio-economic Development in Hunan Province, China - Rong Huang and Derek Hall 8. Tea Culture and Tourism in Fujian Province, China: Towards a Partnership for Sustainable Development - Honggen Xiao 9. Tourism Development and the Tea Gardens of Fuding, China - Lee Jolliffe and Peifen Zhuang 10. Tourism and Tea in Kenya: Opportunity for Development - Jacqueline Muhati and Lee Jolliffe Part IV: Transforming Tea: From Tea Experiences to Tea Destinations 11. China’s Tea Horse Trade Route and its Potential for Tourism - Hilary duCros 12. Hangzhou: China’s Green Tea City - Keith Dewar and Wen Mei Li 13. The UK’s Teapot Trails: Just a Handle or Something Worth Spouting About? - Derek Hall and Steven Boyne 14. Tea Tourists and Tea Destinations in Canada: A New Blend? - Lee Jolliffe Part V: Conclusion 15. A Research Agenda for Tea Tourism - Lee Jolliffe

This pioneering anthology provides insights into the history of tea, tea plantations, varieties of teas, and tea as a tourism attraction. This book is a good introduction to the history and variety of teas as well as the forms and potential of this niche tourism experience.