"Entertaining... Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans...keeps us galloping through the aisles... Sax is great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food--and how long we're likely to stay captivated."--New York Times Book Review "Sax...embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal."--The Economist "Sax has done his homework--and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples."--Kirkus Reviews "Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness."--Publishers Weekly