Tame Your Tiger

Catherine Erdly is an award-winning small business retail expert, podcast host, speaker and writer, recently named one of the top 100 retail influencers in the world by Rethink Retail. She has over two decades experience in the retail industry, including 17 years managing budgets up to £400 million for some of the largest names in the high street in the UK and USA.

• PrefaceWelcomeWho the book is for and how to use it, with an introduction to the fictional case studies that will be used throughout the book.Chapter 1 – The Anatomy of a tigerWhy do product businesses become tigers and how do you manage them?Chapter 2 – The Bite Part 1 – The top teethHow to calculate your in-margin, and how to improve it.Chapter 3 – The Bite Part 2 – The bottom teethWhat is your out-margin? How can it impact your business and what are some of the factors that may be causing you a problem.Chapter 4 – The Tail Part 1 How do you identify the productive stock in your business?Chapter 5 – The Tail Part 2The questions to ask yourself before creating a stock plan.Chapter 6 – The stomachHow much are you feeding your tiger? Working out what your fixed expenses are in your business and how to put together a simple plan to make sure they are the right size.Chapter 7 – What about sales?How to grow sales in a profit-positive way, and why more sales isn’t always the answer.Chapter 8 – Becoming a tiger tamerUnderstanding the key numbers you need to track each month to keep your business healthy. Using the data to learn about what your customer really wants and improve your product strategy.Chapter 9 – Final thoughtsIf you do nothing else after reading the book, these are the things to focus on. AcknowledgementsAppendicesFurther Reading

If you are into product business, specifically a beginner or a small business owner, this book has life changing potential...For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I will recommend this to any small business owner who handles stock, it is that important.