Stella Bullo is a Researcher in Discourse Studies at Manchester Metropolitan University. She is the author of Evaluation in Advertising Reception (Palgrave, 2014). Her work on health discourse has been featured in BBC Radio World Service, The Conversation and The New York Times. Derek Bousfield is Head of Department and Reader in Pragmatics and Communication at Manchester Metropolitan University. Prominent publications include Impoliteness in Interaction (John Benjamins, 2008) and Impoliteness in Language (co-edited with Locher, De Gruyter, 2008).

• Abbreviations; 1. On Clichés; 2. Clichés in discourse; 3. Clichés as argumentative strategies; 4. Clichés as social cognition; 5. Clichés as politeness strategies in evaluation; 6. Clichés as identity markers; 7. Concluding remarks; 8. Appendix 1: Clichés in news comments; 9. Appendix 2: Clichés in corporate mission statements; 10. Appendix 3: Clichés in evaluation; 11. Appendix 4: Clichés as identity markers in The Apperentice BBC's reality TV show.

'… this book is essential reading for graduate students and faculty in the disciplines of communication and rhetoric. Its ideas can be used to stimulate critical thinking in basic undergraduate communication or language arts courses. … Highly recommended' M. M. Stoltz, Choice