Taking Science to the People

Carolyn Johnsen teaches science writing in the College of Journalism and Mass Communications at the University of Nebraska–Lincoln. She is the author of Raising a Stink: The Struggle over Factory Hog Farms in Nebraska, available in a Bison Books edition. Contributors: David Ehrenstein, Leslie Fink, John Janovy Jr., Kristine Kelly, Warren Leary, Stacey Pasco, Sidney Perkowitz, Boyce Rensberger, Margaret Wertheim, Gene Whitney, Eddy Von Mueller, and Abby Vogel.

• Acknowledgments Introduction Carolyn Johnsen 1. "The Difficulty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket" Leslie Fink 2. Who Is Science Writing For? Margaret Wertheim 3. Taking Your Science to the Capital Gene Whitney 4. Building a Better Science Communicator Stacey Pasco 5. Reflections of an Engineer/Science Writer Abby Vogel 6. Translating Science: From Academia to Mass Media to the Public Kristine Kelly 7. Building New Media's Science Information on the Pillars of Journalism Warren Leary 8. Preparing Scientists to Deal with Reporters Boyce Rensberger 9. Picture Power David Ehrenstein 10. Communicating Real Science through Hollywood Science Sidney Perkowitz and Eddy Von Mueller Afterword: The Challenge and the Need to Talk and Write about Science John Janovy Jr.

""[Taking Science to the People] makes an excellent case for the need for scientists and science-knowledgeable journalists to communicate the findings of science to the public. . . . These writings offer an incentive for action in academic science and journalism departments. "" —R.E. Buntrock, Choice