"In recent decades, policies and rationales for them have spread around the world to an extraordinary extent. The diffusion is amplified by international organizations of all stripes, and by the common world cultures of the rapidly-expanding professions. Pertti Alasuutari has written a most impressive review and analysis of the processes involved, integrating ideas and adding many new ones. His book will be of great interest to anyone interested in contemporary globalization." John W. Meyer, Professor of Sociology, emeritus, Stanford University"The book establishes a paradigmatic research strategy for examining situated discourse that opens up the interplaybetween global and local, resulting in an original understanding of global similarities and differences. The comprehensive theorising and well-crafted empirical work do much to explain, but they also stimulate new questions. The result will be energising for the next generation of scholarship."George M. Thomas, Arizona State University, European Journal of Cultural and Political Sociology